Corporate strategy & website conception
Web concepts for businesses.
Clarity before you start.
A web concept defines who your website should reach, which pages it needs, and how visitors get to the right offering. If the offering or internal processes are still open, we clarify them in the corporate concept.
that helps you move forward.
This is what matters
What’s in your concept.
You receive a foundation for text, design, and development. We coordinate the depth and scope with you in advance.
01
Goal and offering
We document who you want to reach, which problem your offering solves, and which action the website should make easier.
02
Pages, content, and functions
A page plan shows navigation and the purpose of important subpages. We define which content, forms, and interfaces are needed for that.
03
Scope and approval
We prioritize the initial scope and identify open questions, responsibilities, and acceptance criteria. The concept can be reused by Dreamseven, your team, or a partner.
Two perspectives. One shared context.
The business behind it.
The outward-facing presence.
A web concept needs clarity about the offering. A corporate concept must work in everyday life and at all customer touchpoints. We connect that.
An idea that should work as a business.
We look at customer groups, the problem to be solved, your benefits, the service offering, and the processes that are needed. Where information is missing? Which assumptions are still untested? What can be implemented meaningfully with the available resources?
A website that fulfills a clear purpose.
We clarify visitor groups, offerings, content, page structure, and the actions you want. From this, we develop understandable paths—such as from initial interest to the right service, all the way to a qualified inquiry.
An offering that fits together inside and out.
A new market presence can reveal questions within the business. We connect positioning, service structure, internal responsibilities, and digital paths to contact. That way, the website becomes an expression of a clearer overall concept.
Template · Website relaunch
A web concept for three consulting services.
A service provider receives inquiries through a general form. The relaunch should help prospects find the right offering faster. The sales team needs the key details for an initial assessment.
- Goal
- Prospects find the right consulting offering and can assign their request directly.
- Site plan
- An overview of offerings leads to three service pages, including use cases, the process, and the contact path.
- Inquiry path
- The selected offering is carried over into the form. The visitor adds their goal and timeframe.
- Approval
- A test on a mobile phone checks whether an offering can be found and whether the test inquiry arrives with the correct assignment.
Fictitious example. For an existing presence, we also check which content and addresses are carried over during the relaunch.
This is how we proceed
A clear path to the right solution.
You know the next step — and the agreed scope.
01
Clarify the starting point
We listen, challenge assumptions, and define the goal.
02
Develop direction
We assign options and align the key decisions with you.
03
Define next steps
You receive a usable foundation for implementation—with us or your team.
Your next step
What idea
needs a clear direction?
Describe your goal, the existing website, and the most important open question. In the first meeting, we clarify which decisions are needed before implementation and how much conception work you need.
For the discussion, a brief overview of your offering and your goal is enough. If you already have a website, feel free to share its address.